A big Chinese company that was founded by Chris Xu in Nanjing in 2008 has recently been blowing up for its cheap clothing and accessories. Shein sells cheap, really cheap clothing. Tops start at $3.00, shoes start at $5.00 and jeans start at $12.00. It is estimated that a dress sold on Shein costs half as much as one sold by Zara. The most expensive things you can buy on Shein are in the dresses and shoes categories that are mostly above $50.00. Shein generated an estimated $2.8 billion in 2019. With everyone stuck in doors due to the COVID-19 pandemic Shein took off in 2020 and now is valued at an estimated $15 billion.
Even through all its cheap clothes and accessories some might say Shein is a scam. People might say it’s common knowledge that buying from online retailers like Shein is always a gamble. Some might say that there are no words to describe how ill-fitting and poor quality the items were when they arrived.
I shop on Shein regularly, yes there are some ups and downs but most online stores are like that. It’s always a gamble. One of my favorite tops is from Shein. Some of the clothes I’ve got are pretty good quality for the most part but let’s just say I’m a little lucky. But that doesn’t change the fact you could get scammed.
Now let’s talk about the delivery. You can get your clothes and or accessories from up to 7 days to 2 weeks.. Between 500 to 2,000 new items are listed on Shein’s website every day. Shein is vertically integrated allowing it to go from design to shipping in as little as three days if you’re lucky. Zara by contrast on average takes three weeks from design to store. It ships products to over 200 countries and its main focus is on Europe, America, Australia, and the Middle East.
Similar to another Chinese app, TikTok, Shein has focused on amassing a global audience. Each step is highly digitized and integrated with another, which allows the company to churn out hundreds of new products tailored to different regions and user tastes at a daily rate. The strategy is not unlike TikTok matching content creators with users by using algorithms to understand their habits in real-time. From the research, Shein is the most used by teens. Despite teens’ affinity towards social causes like the environment, fast fashion brands like Shein are still popular with teens. Only you can decide if Shein is a Scam or Glam.
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